La Loren is an experiential marketing agency founded in July 2022 by Giuliana Loren, a 2021 college graduate and University of Arizona Kappa Kappa Gamma alumnus. La Loren specializes in college campus events, activations and pop ups. Our strength is Sorority and Greek Life experiences, primarily for beauty, food/ beverage and overall lifestyle brands.

Inspired by the large (and widely ineffective) surge in influencer gifting, Giuliana recognized an opportunity for brands to gift to their communities instead. Knowing from experience that college students are an impressionable, influential and ideal demographic for most brands, she set her mind on bringing unique and exciting brand experiences to Greek Life across the country.

College students are an important demographic because 18-22 is when most individuals begin making their own purchasing decisions, earn disposable income they can spend, and build connections with brands and products that last with them for a lifetime. Furthermore, college students are the original influencer, having valuable and genuine connections with friends on campus and in their communities.

La Loren works with brands to reach these groups authentically to create an unforgettable first impression in their own environment on campus and in Greek Life houses. We bring fun, engaging brands to the homes of their target market… literally.